Unilever Indonesia, Tbk.

Up to nowadays, PT Unilever Indonesia has twenty-six products, such as foods and beverages (Bango, Blue Band, Buavita, Royco, Sariwangi, Walls), personal care (Axe, Citra, Clear, Dove, Lifebuoy, Lux, Pepsodent, Pond’s, Rexona, She, Sunsilk, Vaseline, Zwitsal), and home care (Cif, Domestos, Pureit, Rinso, Sunlight, Vixal, Wipol).The visions:

a. Work to create a better future every day 
b. Help people feel good, look good and get more out of life with brands and services that are good for them and good for others. 
c. Inspire people to take small everyday actions that can add up to a big difference for the world. 
d. Develop new ways of doing business with the aim of doubling the size of our company while reducing our environmental impact.

The analysis:

 The average of stock return = 0.001740751

The standard deviation of stock return = 0.032233725

The average of market return = 0.000836597

The standard deviation of market return = 0.012597243

Beta = 1.00424 

Factor that influence the fluctuation of the stock return and market return can classified into 2 categories, there are internal factor and external factor. Internal factor such as the company economic condition and acquisition that may affect the fluctuation of the market and stock return. External factor such as  interest rate, inflation, and natural disaster.

Unilever Indonesia, Tbk. has two divisions, they are Home and Personal Care division and Food and Ice Cream division.  The BCG Matrix can be used to determine what priorities should be given in the product portfolio of a business unit. 

For the products categories that Unilever Indonesia has, Food and Ice Cream has a Question Marks point. The net sales of food and ice cream division are Rp 6,3T and the sales growth is 25.7%. Home and personal care division consider as a Cash Cows because the level of sales growth are low but have a big market share. The net sales of home and personal care division are Rp 17,2T and the sales growth is 17.0%. The net sales are from Rp 23,5T.